"I help small businesses and non-profits bring Order to Chaos so they can grow a healthy, profitable brand.”
If you were to ask me how I accomplish this, I would tell you through the basic Principles of Strategy, Branding, Design, Marketing and Management.
I have almost two decades of experience working with major advertising and marketing agencies in the New York metropolitan area. Throughout my career, I have designed for corporate accounts, both B2B and B2C, by bringing a keen grasp of branding and corporate positioning to video design and production. I also produce cross-media projects that go beyond simply looking pretty, but also deliver consistent strategic value. With a great design sense and strong project management skills, I have an enthusiastic passion for the work I create and the people whom I serve.
Below are a few questions that you might find interesting.
WHAT'S THE THINKING BEHIND A GREAT BRAND?
I believe that messaging is the root of a great brand. What does it say and how does it make you feel? Does it have depth? Is it true in its value? Does it have a ring to it? Is it memorable? A consistent visual representation is a close second. What kind of style does it have? Does it make you feel warm or cold? Does it draw you in or does it push you away? Is it safe or edgy? All brands have many characteristics, but a really great brand will enter your brain and have a hard time finding its way out!
WHAT'S YOUR GREATEST STRENGTH / WEAKNESS?
I would have to say that my number one strength is having a great design sense. On the other hand, my greatest weakness is that I can't spell without using spell-check. If spell-check doesn't work, I just start adding words to the dictionary!
WHY DID YOU GET INTO MOTION GRAPHICS?
I have worked in the advertising field for the past 18 years while living in New York. I've worked primarily as a print designer in small design firms as well as for larger agencies. Over the years, I have seen print media slowly wane on a consistent basis. On the flip side, I've seen mobile media increase at staggering numbers. In 2011, I decided to take a leap by believing that digital media was going to fill the future! I have always loved Photoshop and Illustrator, but discovered that I was missing out on a whole other world when I was introduced to Adobe After Effects. It’s been an exciting journey ever since! Video can be a very powerful resource in growing your business.
WHAT ARE THE THINGS THAT INSPIRE YOU THE MOST?
My family! I couldn't live without them and they mean the world to me. Also, some of the most inspirational moments in life are created from great photography, video, lighting, and sound that can stand alone or better yet, harmonize with one another. Assisting people and watching them grow in all aspects of life truly inspires me as well.
WHAT SPORTS DO YOU LIKE TO PLAY?
As a kid, I always dreamed of being a professional baseball player. Then one day I realized I should probably have a backup plan! Long story short, I played varsity baseball for four years in high school. Then, I tried out in college and that was the end of my baseball career. However, I still love the game and have been playing softball as a hobby ever since!
WHAT'S ONE OF YOUR FAVORITE QUOTES?
"I am William Wallace. And I see a whole army of my countrymen, here in defiance of tyranny! You have come to fight as free men. And free men you are! What will you do without freedom? Will you fight?"
"Two thousand against ten?" the veteran shouted. "No! We will run - and live!"
"Yes!" Wallace shouted back. "Fight and you may die. Run and you will live at least awhile. And dying in your bed many years from now, would you be willing to trade all the days from this day to that for one chance, just one chance, to come back here as young men and tell our enemies that they may take our lives but they will never take our freedom!"
" Our organization has used Seedsprout Consulting for many different projects from websites and social media campaigns to print material for our global initiatives. We have always found the work of the highest quality, with incredible attention not only to technical detail but also to communicating the mission and passion of our organization. There are many firms out there, but Seedsprout combines cutting-edge branding savvy with amazing creativity and top-notch design skills to take you to the next level ".
Robert Stearns, Executive Director, Eagles’ Wings
" I want to recommend to you the consulting expertise and graphic design excellence of Adam Dilernia. Adam has a unique combination and blend of creativity and administrative organizational skill. His fresh approach to design will give you a cutting edge look for your company, business or ministry. I have worked with Adam for over 15 years. Adam is very strong at implementing a consistent brand in his design work. Adam also has a very creative and gifted video skill. He has created amazing commercials for our TV and online show, as well as other promotional videos. Adam also has a very congenial personality and is very uplifting and easy to work with."
Matt Sorger - President of Matt Sorger Ministries & Power for Life